• Heuristics for geo-location
• NoSQL and SQL databases
• Python, Javascript and Erlang as programming languages

INNOVATIVE ASPECTS

• Application of research results of semantic analysis, graphic analysis, geo-location and spatial syntax of the data.  This permits the extraction of metrics that competitors cannot obtain (for example, geographic distribution by interest).
• Listenic presents more useful conclusions for the client.
• Geo-location of tweets:  applying criteria that go beyond whether the tweet itself is geo-located by the user, so it is possible to know from where the most mentions of a concept come.
• Automatic classification of mentions:  based on a sample already classified, Listenic is able to classify large amounts of data with an accuracy of 90%.  It is very useful to categorise mentions by feeling, department, etc.

COMPETITIVE ADVANTAGES

• Segmentation by language, country, feeling.

• Customisation according to the client´s needs

• The product can be applied wherever there is a need to monitor opinions, comments, recommendations or any other type of information published by Internet users.
• Marketing:  constant monitoring of the organisation´s online reputation and comparing it with the competition or environment.
• Journalism:  monitor the most popular topics of the moment, to find interesting stories or contrasting information.
• Media:  qualitative information on audience data.
• Trading:  prediction of the stock market´s behaviour.

• Journalism
• Marketing
• Communication Media
• Trading